Matte is Finally on its Way


Over the years, we have been asked many times by stylists for a matte finish styling formula. Creating a matte product that met our high standards was no easy task. It had to perform like no other product that had came before. Well, our master formulators went way beyond our highest expectations and created an incredible styling formula unlike any other; and we have named it MATTE PLAY. This new formula is easy and light to apply, but adds instant controllable texture and medium hold with no gluey stickiness or stiffness, all with a natural matte finish that doesn't scream "product" on your finished style. At first touch, the product feels a bit unusual, but the styling results are incredible. Perfect for both men and women's hair styles, your "do" will last all day without losing its hold and volume. We compared the results in our stylist trials against major salon brand products costing twice the price and our new matte formula outperformed them all; several other popular products lost their hold factor after only a few hours.

The news is that MATTE PLAY's formula development and testing is finished and we are now starting the manufacturing process. All indications are that we will be ready to offer MATTE PLAY for sale in the first part of 2017. Be sure to subscribe below to our newsletter and we will alert you as soon as MATTE PLAY becomes available.