When we first introduced Groove Grease pomade with our "Grease Guy" and a silver wrench on the package, we never imagined how well this product's formula would catch on with women; it became their favorite styling product in every salon that featured it. Because of the versatility of our unique formula, they discovered ways of using the product on short, medium and long hair that we never imagined. Well, we went back to the lab and reworked the formula further to come up with a crystal-clear styling pomade that retains all of the versatile medium hold style-ability of Groove Grease along with additional natural conditioning ingredients (to stand up to hot tools) and a pleasant hint of apple blossom, created especially for women. We dubbed the new product LADY POMP, inspired by the famous pompadour hairstyle, named after Madame de Pompadour, which first came in vogue in 18th century French royal society. This amazing formula is unlike any other brands of pomades available today. We are very excited about introducing it to the world; it is scheduled to be available in early 2017. Subscribe below to our mailing list and we will keep you posted.